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A useful social dataset starts with source context

The fields that make a collected profile useful to the next person who opens your spreadsheet.

CrowdYeti guides
Social data · 5 min read

Keep the discovery reason

A name alone rarely tells you why a record matters. Store whether someone commented on a post, appeared in a relevant search, or matched a creator research brief.

Illustration of social activity with source context
Keep the person, the activity and the source together.

Preserve the original link

Keep the social source and the profile URL in separate fields. A teammate should be able to revisit both the person and the conversation.

RecordContext to preserve
ProfileOriginal public profile URL
Social activityPost or comment and its source
Added detailPublic evidence and verification state

Record time and uncertainty

Social data changes. Include when a record was captured, and distinguish a missing field from a detail that has been checked.

A useful research record should explain what was observed, where it came from, and what still needs checking.

Deliver the evidence

An export should carry its source context. Do not make the person opening a CSV return to another app just to understand why a row exists.

Explore the workflow

Put these principles into a draft in the CrowdYeti editor. Live data collection and delivery are still in development.

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