Skip to content
Back to playbooks

Find useful intent in social comments

Surface questions and expressed needs without losing the conversation that gave them meaning.

Intent researchTikTok
CrowdYetiWorkflow preview
Your research workflow
From a public source to a useful shortlist.
01
Choose relevant conversations
02
Collect comment text
03
Define your intent categories
04
Keep the evidence

Explore the steps, then configure a draft in the CrowdYeti editor.

About this playbook

Surface questions and expressed needs without losing the conversation that gave them meaning. This guide describes the intended workflow; you can explore its structure in the editor while live execution is being developed.

Step-by-step guide

  1. Choose relevant conversations: Start with videos or posts discussing a problem you want to understand.
  2. Collect comment text: Include the author, comment, source URL, and capture time in the intended output.
  3. Define your intent categories: Look for explicit questions, requests, or problems. Treat automated relevance as a suggestion to review.
  4. Keep the evidence: Preserve the original comment alongside its assigned category so every interpretation can be checked.
Open the workflow template

You may also like

Audience research
Collect public engagers, review their relevance, and prepare a list with source evidence.
5 stepsSource contextSocial research
Creator discovery
Find relevant creators, inspect their content, and keep the ones that fit your partnership brief.
4 stepsSource contextSocial research
Audience research
Use public engagement to explore audience overlap and discover relevant people.
4 stepsSource contextSocial research